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F&I

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Commercial

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Titling

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Compliance

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HR

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Powering team performance across departments.

Using the same technology that powers ChatGPT, but trained to meet the unique needs of automobile dealerships.

What We Believe

Why Max Hits the mark others miss...

It's about people, so Max doesn't pretend to be human. Under that fedora, Max discretely coordinates dozens of specialized AI agents and industry tools to handle the grinding, repetitive work that buries your team every day. AI is entering the workplace, but not as androids or avatars. We designed Max to be the only conversational AI that your employees need to work with — expanding your team without creeping them out. We built this because we've been you. Our founding team has decades of direct, dealership experience and real AI engineering expertise. We know exactly where technology helps and where it hurts. Max will accelerate your team's efforts, expand their creative horizons, and let them go home to their families on time.

Handling PII with proper care.

Unlike the consumer-facing AI chat that employees might use on their own, Max takes extra precautions to redact sensitive information when providing its answers.

Built For Speed

We know that you need answers quickly. Maximizing your time with the customer is key. Max can immediately recall what people typically have to look up.

Enforcing Your Rules

Simply describe any rules, special relationships with lenders, or other circumstances that are unique to your dealership. Max learns by natural language.

Available Everywhere

All you need is a browser. Max is available for desktops and smartphones. You can chat with Max using text or simply talk to Max like you would a person.

Making the industry's best tools & data conversational.

Max represents a significant departure from traditional applications, with the ability to make intelligent decisions about what tools and data should be used to best meet the needs of a user’s requirements. In addition, Max can communicate with other specialized agents, each with access to their own tools and data.

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I’ve always dreamed of putting a career’s worth of knowledge in the hands of my managers and coworkers. Today, that dream is becoming a reality. AI brings both opportunities and challenges for the industry I love. Hype is giving way to the reality that AI will indeed reshape our business, car buyers’ expectations, and even how we think about meaningful work.
Founder

Steve Turner

Co-founder, President, & 40 year Automotive Professional

Founder

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