Your AI crew.
Always clocked in.

Max coordinates AI agents that support and extend your team — answering questions, handling tasks, and working 24/7.

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How Max Differs

Consumer AI vs. Max

How Max goes beyond general-purpose tools.

Consumer AI

  • Great for ideas
  • Knows nothing about your business
  • Can't access your systems
  • Works alone
  • Requires constant human engagement

Max

  • Does actual work
  • Knows automotive retail inside and out
  • Learns your dealership
  • Uses your applications and data
  • Manages its own team of specialists
  • Works 24/7, in real-time or via scheduled jobs

A Multi-Agent System

Max organizes a team of agents

Keeping you in the loop and in control.

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F&I Specialist

Finance & Insurance expert who structures deals, positions products, and keeps compliance tight.

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Lender Specialist

Matches customers to the right programs, aligns terms with lender rules, and protects approvals.

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CIT Specialist

Contracts-in-Transit expert who tracks stipulations, clears issues, and accelerates funding.

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Inventory Specialist

Knows every vehicle's specs and status—on-lot, in transit, or sold—and suggests alternatives.

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Sales Trainer

Sales enablement coach for scripts, objection handling, role-play, and meeting prep.

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Compliance Specialist

Regulatory and process advisor ensuring workflows and documents stay dealership-compliant.

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Title Specialist

Title and DMV coordinator who guides paperwork for in-state and out-of-state deals.

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More Specialists Coming

We continue to add new AI coworkers as we vet high-impact use cases across every department.

How Max Works

Three visible ways

Providing Direct Answers

When Max can answer immediately, he will. Ask about best practices or strategies, and Max answers directly with research and recommendations.

Delegating to Specialists

When an AI coworker is better suited, Max instantly delegates. Ask about inventory, lenders, or sales meetings — Max routes to the right specialist.

Orchestrating Multiple Agents

When multiple specialists are needed, Max coordinates the team. Request a complete deal package, and Max orchestrates Inventory, Lending, and F&I together.

One Invisible Bonus — Scheduling the Virtual Night Shift

"Max, do this every Monday at 3am." — Set any task to run automatically offline.

Why Max Works

AI can use tools like we do

Agents using dealership tools

The applications you know...

AI coworkers (agents) use the same systems your human team does — DMS, CRM, inventory apps like HomeNet, vAuto, RapidRecon — so they complete real work in ways that are familiar to you.

Curated AI tools

The latest AI apps you need...

We continuously vet and equip each specialist with the best AI capabilities for its domain, so you benefit from new models without chasing every tool yourself.

Governed and auditable

All managed under one hood.

Max brings governance and auditability to every tool — traditional and AI — so you control access, track activity, and keep data safe while expanding capability.

HomeNet
vAuto
Rapid Recon
JD Power
OpenAI
HomeNet
vAuto
Rapid Recon
JD Power
OpenAI

Why This Matters

The advantage of compound intelligence

Small improvements across departments multiply into transformational results and reclaimed time.

Performance at New Scale

A 20% improvement in 5 areas doesn't mean 100% better — it means 2.5× total impact. Adding intelligence creates exponential gains. That's why ignoring AI will exponentially erode competitive advantage.

Modernized Success Metrics

Traditional KPIs must evolve. With AI, we measure Revenue per Employee Hour — how much more each person accomplishes with AI. Human Leverage Ratio and Department Augmentation Scores become new norms.

Improved Work/Life Balance

The car business has always required a lot of time in the office and on the lot. We believe that AI can provide more time with customers, coworkers, family, and self. That should be our aim.

See Max in action.

The AI platform that supports and extends your human team.

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Watch Use Cases